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Probably the hottest segment of the restoration service business today is water restoration. Since IICRC S500 was
published in 1995, there has been an explosion of information on water restoration work. In fact, many firms are
beginning to specialize in water restoration only - no fire.

• Organization, management, marketing, and selling water restoration services.

• Paperwork: file folders, call reports, authorizations, summary sheets, work orders, completion certificates.

• Rapid response to minimize psychological damage, to identify and control hazards, to limit on-going damage that increases the scope and cost of a loss, and to prevent client misimpressions.

• Step-by-step procedures to ensure a fail-safe response.

• Marketing services. 25 sources of business, and people you need to contact routinely.

• 7-phase marketing strategy that includes: direct contact, monthly mailers, training seminars, specialty advertising, printed materials, and social/civic involvement.

• Samples of successful marketing pieces.

• Handling the initial phone response. How to gather administrative information, determine the scope of the damage, explain standard services, brief clients about their responsibilities, prepare them to sign the work authorization and pay deductibles.

• Inspection procedures. Essential items for your inspection kit.

• Professional damage survey including establishing rapport, eliminating safety hazards, protecting furnishings and contents from progressive damage, inspecting the source, determining coverage, and evaluating materials to set the job scope and procedures.

• Pricing starting with philosophy and moving on to important subjects like establishing a pricing guide, charging for all services performed, and properly defining services.

• How to handle major flooding on uninsured losses.